Frequently asked questions

Gridline Ads connects brands that want visibility in sim racing with independent iRacing drivers and teams. Brands book a contingent of visibility, we distribute it across many drivers who run the brand’s livery in their races.

For viewer hours: for every race your livery took part in, we add up the live Twitch viewers of all streams in that session and multiply by the race time. Your contingent is used up hour by hour, and you see every race in the report.

Because a livery is seen from the outside. A streamer’s own car is mostly shown from the cockpit; the cars around them are on screen all the time. Racing in the same session as a big streamer is therefore often worth more than the streamer’s own livery.

Yes. Tell us which cars, series or regions fit your audience – GT3, open-wheel, stock cars or rookie series – and we assign your contingent to drivers who race there.

No. We take care of drivers, livery files and reporting. If you like, we also design the livery for you.

Usually within a week: the time it takes to finalise the livery and assign it to the first drivers. Larger campaigns may need a little longer.

Anyone with an active iRacing membership who races regularly – in official series or leagues. You don’t need to be fast or famous.

No. Your livery is seen on the streams of the drivers around you. A stream of your own is a bonus, not a requirement.

Via Trading Paints, the tool most iRacing drivers already use for custom paint schemes. Other drivers and streamers see your car in the sponsor’s livery.

To confirm that the account is yours and to know which races you drove with the livery. We only read what is needed to value your races.

Your share depends on the viewer hours of the races you drove with the livery. Amounts under €50 are paid out as iRacing credit, from €50 we transfer the money to your bank account.

Driver registration opens soon. Join the waiting list on the drivers page and we will let you know.